Anthony Johnson Personal Website
Role: Creative Director, Project Manager, Lead Designer
Skills: Positioning, Brand Strategy, Project Planning, Vendor Liaison
Develop clear messaging for a personal brand website and create new elements and pages to enhance value, credibility, and authority.
Pervious Site
Issues to Address:
No Strong Postioning or Messaging for the brand
Hero Section creates a poor first impression and doesn’t tell the audience information
Values were too promient too early
Lack of content on the homepage
CTA designs were small, easily missed
CTA message for the site needed to be changed
Site’s messaging did nothing to build authority or trust for the brand
Site has a clear lack of value
Audience was unclear and topics on blogs were too dense to be clear for the intended audience
Our Solution
The solution had a significant impact on the project by implementing a thorough planning and design process, which helped build trust, credibility, and value on the website. It also involved refining the messaging and conducting an impactful photo shoot to establish a strong personal brand and a clear call to action. The addition of new sections like the Mindset and Resource pages (formerly the blog) and the incorporation of contextual elements on various pages provided the audience with more valuable information.
Moreover, the creation of tailored lead magnets for new lawyers or those seeking to improve their firm's processes kickstarted their journey with valuable content, thereby transforming customer journeys and creating significant value.
