Resume

As a seasoned Creative Director, Graphic Designer, and Marketing Leader, I bring over a decade of experience in leading design teams, shaping brand strategies, and executing marketing initiatives. My expertise spans legal marketing, product branding, project management, and data-driven campaigns.

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Summary

I excel in fast-paced environments, leveraging strategic thinking and creative direction to enhance brand presence, drive engagement, and achieve measurable business outcomes. Throughout my career, I’ve consistently demonstrated the ability to lead teams, streamline processes, and manage large-scale projects that generate leads, reduce costs, and improve internal communication. My experience in rebranding initiatives and managing both creative and technical aspects of marketing projects has allowed me to align teams and stakeholders toward common goals.

I focus on team leadership, agile marketing practices, and cross-functional collaboration, building innovative solutions that align with business objectives while maintaining brand integrity.

Key strengths include:
• Leading cross-functional teams in integrated marketing campaigns
• Managing complex projects from concept to completion
• Designing impactful brand experiences across digital and print
• Implementing effective communication processes and workflows
• Driving business performance with data analytics and insights

Education

BA is Graphic Design

Graphic Design, University of Central Arkansas

Graphic Designer II

Remington, Lonoke, Arkansas

2024 – Present

As a Graphic Designer II at Remington Ammunition, a division of Vista Outdoor, I spearheaded a diverse array of projects to support new and existing product lines.

Collaborating with internal marketing teams, product managers, engineers,and external agencies, I crafted compelling materials across various platforms including websites, email campaigns, social media, catalogs, print ads, product packaging, and more.

Responsibilities include:

• Managed individual projects to align with marketing launch strategies.
• Contributed to product and lifestyle photoshoots to develop campaign assets.
• Directed art concepts and designed communication pieces for print, digital, and broadcast environments, focusing on retail signage, promotional materials, and collateral.
• Provided logo and packaging design expertise, maintaining brand identity consistency.
• Conceptualized and executed creative solutions across multiple media platforms.
• Stayed abreast of design trends, software applications, and industry styles.

Achievements:

Project Lead and creative lead for the 2025 Remington Ammunition Catalog
Successfully took over print ad resizing and design from a outsourced agency, saving the company over $20,000 last year, while maintaining brand standards
Developed and implemented internal processes to help the team communicate more effectively with each other and stakeholders on projects.

Creative Director

Stellium (Attorney Group, Datavative, and Johnson Firm), Remote

2022 – 2023

As Creative Director at Johnson Firm, I played a pivotal role in shaping our brand's visual identity, driving the artistic direction of projects, and ensuring consistent and compelling communication across various mediums. My responsibilities included both strategic and tactical aspects, from developing and executing brand plans to fostering a strong sense of ownership in brand campaigns. I significantly contributed to shaping the identity of our brands and the overall company.

Developed and articulated compelling creative visions for projects, campaigns, and initiatives, aligning seamlessly with brand goals and resonating with our audience.
Led brainstorming sessions and ideation processes, generating innovative and impactful concepts for marketing materials, advertisements, and branding campaigns.
Provided clear and insightful design direction to both internal and external design teams, ensuring the consistent and effective execution of creative concepts.
Collaborated closely with marketing and cross-functional teams, seamlessly integrating creative elements into broader strategies and initiatives.
Oversaw the evolution and maintenance of our visual identity, encompassing typography, color schemes, imagery, and design elements.
Contributed to the creation of original content, enhancing creative depth through copywriting and visual assets when necessary.
Ensured the quality and consistency of all creative outputs by reviewing and approving final designs and materials before presentation or publication.
Stayed updated on industry trends, emerging design techniques, and creative technologies, ensuring our approach remained fresh and relevant.
Effectively presented and communicated creative concepts to clients, stakeholders, and internal teams, incorporating feedback and refining ideas as needed.
Managed multiple creative projects concurrently, consistently meeting deadlines and project milestones.

Achievements:

Project Lead and SME for the team that developed the brand strategy for Stellium.
Successfully guided the conceptualization and execution of the annual Nexus company event, each year featuring team-building activities, celebrations, presentations, and keynotes in Little Rock and Atlanta.
Developed and implemented internal marketing strategies, effectively keeping employees informed about company news and updates, thereby enhancing internal communication.

Project Manager, Business Innovation

Maintain consistent collaboration with HR to support the development of the project plan and streamline the onboarding process. Create and communicate organizational-wide standards in close coordination with the COO.

Directed projects focused on process, standard or technological improvements across teams.
Developed processes and SOPs to allow for the tracking and maintaining vendor billing, support, planning, and management of payable vendor bills that resulted in a $30,000 savings for the company.
Developed Request Tools for peers to seek approval or help from other team such as, Expense Requests, Marketing Request and HR Requests.

Stellium (Attorney Group, Datavative, and Johnson Firm), Remote

2021 – 2022

Marketing Director | Creative Director | Graphic Designer

Stellium (Attorney Group, Datavative, and Johnson Firm), Little Rock, Arkansas

2013-2021

Established and implemented robust social media strategy to heighten trust and inform expected clients about relevant news. Created design resources by analyzing data and sales metrics, clarifying precise lawsuit requirements. Develop, implement, and track inbound marketing lead-generation strategy, facilitating qualified leads to the legal team. Planned, launched, and managed end-to-end marketing operations to ensure flawless campaign execution and promote ongoing process improvements.

Increased Pay-per-Click with appealing video and social ads/content by orchestrating and launching marketing campaigns through social media and AdWords.
Performed exceptionally and gained several promotions from graphic designer to Creative Director position in 2015 and to Marketing Director in 2020.
Designed and created engaging printed materials, including envelopes, letterhead, printed clothing, PopSockets, and billboards.
Managed overall aspects involved in the rebranding of the company, including website design, print materials, digital graphics, and videos to elevate the brand market image.
Contributed to an increasing number of new visitors and boosted returning traffic by monitoring the design and operation of company websites.

Graphic Designer

Ron Sherman Advertising, Little Rock, Arkansas

2012 – 2013

Implemented specified contents and SEO strategies while managing and optimizing blogs. Utilized Adobe Creative Suite software to announce promotions and offers and produce exceptional print and digital graphics

Improved website rankings, increased user traffic, and amplified company online visibility through search engine optimization.
Brainstormed ideas and created WordPress themes and website mock-ups with approachable and creative layouts.

Additional Experience

Sign-A-Rama, Sherwood, Arkansas
MMerse Graphics, Jacksonville, Arkansas
Dr David Health, UAMS, Little Rock, Arkansas

Graphic Design and Web Development

Areas of Expertise

Content Marketing
Project Management
Brand Development and Strategy
Team Leadership
Content Development
Writing & Editing

Budgeting and Planning
Client Support
Agile Marketing Workflow
Agile Workflow For Development
Graphic Design
SOP and Standards Development

Professional Development

Agile Marketing Fundamentals

2021

Certified Professional in Agile Marketing (ICP-MKG) from Agile Sherpas, Denver, Colorado

Crisp Development Workshops

2021-2022

Customer Service, Marketing, Culture, and HR Workshops from Crisp, Remote, and Atlanta, Georgia.

Clickup Expert Certification

2023

Demonstrated expertise in the most advanced aspects of Clickup Task Management Software.

Google Adwords Certifications