Anthony Johnson Personal Brand

MarketingVideoCreative Direction
Written By Kristen W.

Role: Creative Director, Project Manager, Lead Designer
Skills: Positioning, Brand Strategy, Project Planning, Vendor Liaison

As a branding specialist at The Johnson Firm, I had the opportunity to lead the development of a personal brand for the CEO, Anthony Johnson. This project involved creating a visual identity, web design, and brand tone that aligned with Mr. Johnson's desired persona and the values of the company. By pinpointing the target audience, we were able to develop a strategy to reach them through a variety of channels, including social media, website, and video content.

Video Production and Project Management

Behind the scenes of the shoot

Updating the site

Social Content

Kristen W.
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