As a branding specialist at The Johnson Firm, I recently had the opportunity to lead the development of a personal brand for the CEO, Anthony Johnson. This project involved creating a visual identity, web design, and brand tone that aligned with Mr. Johnson's desired persona and the values of the company. By pinpointing the target audience, we were able to develop a strategy to reach them through a variety of channels, including social media, website, and video content. As part of this project, we worked with an outside vendor to produce a series of 12 vlogs on topics that aligned with the brand's messaging. As the project manager, it was my responsibility to ensure that the brand standards were consistently maintained across all platforms and that the video production tasks were completed on time and within budget. This project allowed me to showcase my skills in branding, project management, and collaboration, ultimately resulting in a successful personal brand for the CEO that has increased engagement and generated leads for the company.