Updating UX Design for Remington

Role: Lead Designer
Skills: Graphic Design, Maintaining Brand Standards, Figma, UX Design


Tasked with redesigning the Licensee Page for the Remington Website, I focused on integrating core brand elements into the design. My approach ensured that the updated page not only enhanced user experience but also remained aligned with the established visual standards and brand identity of the site. Key changes included consistent typography, color schemes, and imagery that resonate with the overall Remington brand, thereby reinforcing its values while also presenting fresh content tailored to engage users effectively. I also used subtle elements in our packaging design to carry over to the website.

Before the Redesign - Click to Enlarge

Click to see Figma Prototype

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Remington Social Graphics (selection)

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Remington’s Ole Granddad Limited Edition Knife