Throughout my engagement with the client, my primary focus was on helping them identify and define their core values. To achieve this, I employed various strategies such as conducting interviews, hosting workshops, and conducting extensive market research. These steps were essential to gain deep insights into the client's goals, aspirations, and target audience. By conducting interviews, I directly interacted with the client's key stakeholders and team members to understand their perspectives and desired brand image. Workshops allowed for collaborative brainstorming sessions where we delved into the client's vision, mission, and values. Lastly, market research provided valuable data about the client's industry, competitors, and consumer preferences. Armed with this comprehensive understanding, I was able to deliver more than just a logo; I presented a holistic brand strategy that aligned with the client's core values and resonated with their target audience.