Prologue

Role: Lead Designer and Brand Strategist

Deliverables: To uncover and define the core values, mission, brand strategy of Prologue.

Ratings are well, overrated

Prologue’s brand purpose is to create a hopeful space where book lovers can discover new books, connect with like-minded individuals, and break free from the reliance on fake or paid-for reviews. They aspire to be a trusted source of information, ensuring that readers can spend more time doing what they love most - reading. By fostering genuine connections and delivering authentic recommendations, they aim to inspire hope and enrich the reading experience for all. Empowering individuals on their literary journeys.

The Logo

Community and Empowerment are a large part of the brand and the client wanted a logo that can change to represent diverse communities, show representation and include everyone from the start. Because everyone has a Prologue.