Resume

As Creative Director at Johnson Firm, I played a pivotal role in shaping our brand's visual identity, driving the artistic direction of projects, and ensuring consistent and compelling communication across various mediums. My responsibilities included both strategic and tactical aspects, from developing and executing brand plans to fostering a strong sense of ownership in brand campaigns. I significantly contributed to shaping the identity of our brands and the overall company.

• Developed and articulated compelling creative visions for projects, campaigns, and initiatives, aligning seamlessly with brand goals and resonating with our audience.

• Led brainstorming sessions and ideation processes, generating innovative and impactful concepts for marketing materials, advertisements, and branding campaigns.

• Provided clear and insightful design direction to both internal and external design teams, ensuring the consistent and effective execution of creative concepts.

• Collaborated closely with marketing and cross-functional teams, seamlessly integrating creative elements into broader strategies and initiatives.

• Oversaw the evolution and maintenance of our visual identity, encompassing typography, color schemes, imagery, and design elements.

• Contributed to the creation of original content, enhancing creative depth through copywriting and visual assets when necessary.

• Ensured the quality and consistency of all creative outputs by reviewing and approving final designs and materials before presentation or publication.

• Stayed updated on industry trends, emerging design techniques, and creative technologies, ensuring our approach remained fresh and relevant.

• Effectively presented and communicated creative concepts to clients, stakeholders, and internal teams, incorporating feedback and refining ideas as needed.

• Managed multiple creative projects concurrently, consistently meeting deadlines and project milestones.

Achievements:

• Project Lead and SME for the team that developed the brand strategy for Stellium.

• Successfully guided the conceptualization and execution of the annual Nexus company event, each year featuring team-building activities, celebrations, presentations, and keynotes in Little Rock and Atlanta.

• Developed and implemented internal marketing strategies, effectively keeping employees informed about company news and updates, thereby enhancing internal communication.